With each passing day, online shopping is becoming the first choice for customers. This has widely changed the perspective on how customers interact with businesses. Today, 90% of top online retailers use WhatsApp to make the process easier and faster. The big change is with Whats App ChatBot, which lets businesses manage everything from orders to customer support directly through WhatsApp, thus improving customer service and boosting sales.
Now, what is WhatsApp Chatbot and how is it helping businesses to meet ever-growing customer demands?
Chatbots communicate with customers through WhatsApp on your behalf, even if you are away or busy with other important tasks. This is what a WhatsApp chatbot does. It's like having a staff member available at all times, ready to talk, assist, or even offer products to customers.
Let’s try to understand the concept through an example - Suppose, a potential customer, texts you on WhatsApp regarding a particular product or service at any time of the day. Now, instead of waiting for a human to respond, the AI chatbot jumps in to respond quickly, within seconds. This reduces the waiting time for customers and makes sure they don’t lose their interest in your product or service. They receive the initial information regarding their query and proceed according to their convenience, thus improving customer service.
Listing below some major benefits of using WhatsApp chatbot for your business.
Highly Accessible - WhatsApp is the most popular messaging program, therefore it is probable that your consumers already have it installed on their phones. As a result, clients may obtain support on the platform of their choice, which they use every day. Because it is a popular communication medium, many customers are already familiar with how to use it and understand how it works. As a result, communication is simple and requires no training or complicated settings. Because WhatsApp is available on most people's phones, users do not need to download a separate program to utilise WhatsApp bots, which are also available and easily accessible to small and large organisations.
Round-the-clock availability - Even if in the middle of the night, someone texts you on your business WhatsApp to find out about your products, the chatbot never misses a chance to respond quickly giving out all important initial details. This ensures that your business is available to the clients, all the time.
Customer service at its best - WhatsApp bots can assist businesses with customer relationship operations such as sending reminders and notifications to customers, presenting and assisting customers in exploring the business's product catalogue, providing real-time responses to customer queries and complaints, sending updates on the status of queries and their resolution, and gathering valuable feedback and comments from customers. This decreases the number of times customers have to wait to speak with agents and eliminates the need for them to choose from several options to contact the right department to solve their queries.
Makes online shopping easy - Customers enjoy a smooth and hassle-free buying experience when businesses integrate their WhatsApp Business API into e-commerce platforms. While shopping with WhatsApp, customers enquire about product availability, place orders, and even make payments right within the chat interface. This advanced approach provides some key benefits such as:
# Less hassle throughout the purchasing journey
# Improves consumer experience.
# Increases conversion rates.
Marketing and Advertisements opportunities - As WhatsApp already has a well-known marketing base, most businesses choose it as their first preference to promote their new product launches, new services, upcoming events, and reduced deals to their existing and new customers. The chatbot supports multiple formatting styles and the use of multimedia, thus allowing the marketing team to be more creative with their campaign strategies.
CloudConnect’s WhatsApp chatbot is trusted by leading organisations for guaranteed customer satisfaction and business growth. Our advanced and automated solution efficiently handles customer interaction and frees your workforce to focus on more complex tasks. Contact our sales expert now to know more about how integrating our WhatsApp Chatbot into your system can be beneficial for your business.
