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405 View 15/09/2026
With the increasing demand for Cloud Telephony services among businesses, service providers need to ensure that they adhere to the guidelines set by the Telecom Regulatory Authority of India (TRAI). Recently TRAI has ruled out a new set of regulations that has directly affected some businesses and the cloud telephony services providers. Before we move forward to learning about the critical compliance update, let’s first understand who TRAI is, what they do, and why compliance is so important.
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Many businesses these days have switched to Do Not Disturb (DND) or Do Not Call scrubbing methods in order to comply with federal as well as state laws while maintaining marketing compliance. However, as the legal framework changes, it becomes more difficult to stay updated and adhere to telemarketing rules and regulations.
Direct Inward Dialing (DID), is a service provided by telephone companies for use with their customers' Private Branch Exchange (PBX) systems. With DID, a telephone company assigns a range of telephone numbers associated with one or more phone lines to a company. This allows the company to assign a unique personal number to each employee without needing a separate physical phone line for each individual connection to the PBX. By utilizing these virtual numbers, incoming calls can be routed directly to the intended extension, facilitating easier management of telephony traffic. Through these virtual numbers, incoming calls can be directed straight to the desired extension, simplifying telephony management.
CloudConnect's cloud communication solutions can support contact centre operations through cloud telephony, IVR, call routing and related business communication capabilities. The appropriate configuration depends on the fintech company's concurrency requirements, integrations, security needs and service-level objectives.
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